The 7 Best Free SEO Tools You Need to Know [Free& Paid]

As long as there are search engines, SEO will be important. But because algorithms are always changing, some SEO strategies can become useless over time. Because of this, it's important to keep up with the latest SEO tools and trends.

Here are some of the best SEO tools and keyword tracking software that impress SEO experts. This year, you might want to add these tools to your arsenal.

7 Best SEO Tools You Need to Know[Free& Paid]

1. Ahrefs

Marketers all over the world have heard of Ahrefs. It has a great reputation for having useful tools and resources for improving how well a site works in any niche. The company wants to help people make content that is useful, so most of its tools are free for anyone to use. SEO experts aren't the only ones who use the all-in-one suite. Junior marketers, eCommerce sites, bloggers-to-be, and digital marketing agencies also use it.

Ahrefs has five main tools: Site Audit (for optimizing websites), Site Explorer (for analyzing competitors), Keywords Explorer (for finding the most popular keywords), Content Explorer (for finding the best performing content), and Rank Tracker (for keeping track of how well your website is doing) (for tracking rank progress). It also has platform-specific tools like the YouTube Keyword Tool, the WordPress Plugin, and the Amazon Keyword Tool.

2. Ubersuggest 

Get a top-notch SEO tool without having to pay a lot for a subscription. Neil Patel's Ubersuggest lets you use advanced features that help you move up in search results for free. Many of these features are only available in paid versions of other SEO tools.

Do some reverse engineering to figure out what makes the strategies of your competitors work. Find popular organic keyword phrases to use in our content and make sure the right people read them. Use the keyword tool to get suggestions for hundreds of keywords, from main terms to long-tail phrases. Find out what your audience wants to read about so you can write content that ranks well. Find the best sites to ask for backlinks from if you want to be seen more online.

3. Yoast SEO Plugin

If your site is built on WordPress, you must install the Yoast SEO plugin. The free plugin has almost everything you need to improve your search engine rankings. It gives you tools to make your content easier to read and to optimize each piece for SEO. It also automates technical SEO tasks so you can spend more time making content that your audience cares about. If you don't know how to add structured data, the plugin will do it for you.

4. Answer the Public

With Answer the Public, you can find keywords from places other than the usual ones. As a social listening tool, it lets you search for keywords on blogs, social networks, and forums so you can find out exactly what people are talking about.

Find out about niche topics, keywords you wouldn't expect, and questions people are asking Google. When you run the tool, you can get hundreds of ideas for keywords in just a few seconds. Learn more about what your audience thinks and what kind of information they want.

5. Google Search Console

Using Google's own tools is one of the easiest ways to make your site do better in Google Search. The Google Search Console is full of tools that will help you learn how the search engine works and how to make your site better for it.

Using the Index Coverage Report, you can find out what pages are not indexed. Use the Mobile Usability tool to see how well your site works on mobile phones. Use Search Console reports to keep track of rich results, AMP pages, and problems on your site. Look at clicks, views, and rankings to figure out how to improve your content.

6. Screaming Frog SEO Spider

With the Screaming Frog SEO Spider, you can quickly find SEO problems and fix them. This website crawler is one of the quickest tools for analyzing and auditing sites.

You can only download and crawl up to 500 URLs with the free version. If you want to do as many audits as you want, you will have to buy the paid license version and renew it every year. But even with the free version, you get access to some cool tools and features that help you optimize. Find errors and broken links, find duplicate pages, make sitemaps, look at metadata, and check attributes. You also have access to reports that help you focus on the most important things and avoid problems.

7. Siteliner

Look through your site to find broken links, duplicate content, redirects, and other problems that hurt your search rankings. Get a full SEO report and see how your site compares to others that Siteliner has looked at. You can compare the size of the page, how long it takes to load, the number of words on each page, and other metrics to get a better idea of how you compare to the competition.

If you have less than 250 pages on your site, Siteliner will analyze it for free once a month. Sign up for Siteliner Premium to scan and look at as many pages as you want.

If you want to become an SEO expert, then join this advanced online SEO course. In this course, you will be taught basic to advanced SEO techniques. and will learn how to bring a website to the first page of Google.