10 Best Free SEO Tools [100% Free]

We at Moz understand the benefits of high-end SEO tools because we've been designing and building best-in-class search tools for nearly 15 years. When you need larger limitations, enhanced functionality, saved data, or on-call help, premium products are quite valuable in SEO.

However, for 75% of other jobs, a free tool is generally sufficient.

Because there are hundreds of free SEO tools available, we want to focus on only the best and most valuable to add to your toolkit. Many members of the SEO community assisted in testing the SEO tools mentioned in this post (see the note at the end). To be included, a tool needs to meet three standards. It has to be:

The Best Free SEO Tools

 1. Google Analytics

The big kahuna and the most popular web analytics programme on the planet. Google Analytics is very powerful for a free product and integrates nicely with other Google products such as Optimize, Search Console, and Data Studio. Some people are concerned about their privacy when using GA, despite Google's assurances that this data is not used for search rankings.

 2. Google Search Console

It's difficult to fathom doing modern SEO without access to the data inside Google's Search Console, making it the most useful free SEO tool on this list. This is the most dependable source of information on how Google crawls and ranks your site, and it is one of the few locations where you can obtain reliable keyword data. Because Search Console only allows for 1000 row downloads, bookmark the free Search Console Data Exporter to download up to 25,000 rows at a time.

3. Keyword Hero 

Did you hear (not provided)? Keyword Hero employs advanced arithmetic and machine learning to overcome the problem of missing keyword data. It's not a flawless approach, but for those attempting to correlate keywords with conversion and other on-site analytics, the data can be a helpful first step. Pricing is free for the first 2000 sessions each month.

4. The MozCast

 MozCast, Dr. Pete's brainchild and the original Google SERP tracker, is the go-to algorithm tracker whenever there's a huge upgrade, or not. The SERP tracking features, which display the prominence of items such as advertising and knowledge panels, are very important.

5. Link Redirect Trace

Many SEOs advocate Link Redirect Trace, a free Chrome extension, as the "all-in-one redirect path analyzer." The extension displays information from LinkResearchTools regarding HTTP headers, rel-canonicals, robots.txt, and basic link metrics. The "Save Screenshot" option is also quite useful.

6. Redirect Path

Redirect Path, like Link Redirect Trace, is a handy tool from Ayima that displays redirect paths and header information for every URL you visit. I have to admit that I've been using this addon for years and it's practically "always on" in my browser.

7. Screaming Frog

 Screaming Frog is the most popular desktop-based crawler accessible today, in addition to having one of the best Twitter feeds of any SEO tool maker. Many individuals are unaware that there is a free edition with a limit of 500 URLs every crawl. While not as comprehensive as the premium version, it is ideal for minor tasks and site audits.

8.Screaming Frog Log File Analyzer

Most SEO professionals are familiar with Screaming Frog, but many are unaware that the Frog also provides a standalone free/paid Log File Analyzer application. The free version is highly powerful, however it is restricted to 1000 lines.

9. Answer The Public

It's difficult not to enjoy Answer The Public. The UI has a rebellious feel about it, something like "Cards Against Humanity." Regardless, if you want to generate a large list of questions based on any keyword collection, this is the tool to use.

10. Keyword Planner

Google's Keyword Planner was designed for people who buy Google ads, but it still provides a wealth of information for SEO keyword planning. It makes use of Google's own data and includes important features such as country filtering. Be cautious of measures such as competition (which is intended for paid placements) and volume, which are known to be perplexing.

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